Adidas is constructing a massive floating tennis court just off the coast of Australia, with the goal of raising awareness about ocean pollution.
The sporting goods behemoth unveiled the massive, full-size court, which was built on a floating barge and pushed into the Great Barrier Reef, the world’s largest coral reef system, which hugs the Queensland coast in northeastern Australia.
The court was built with recyclable plastic materials, in keeping with its message of cleaner oceans. It was then given to a nearby school.
By 2025, Adidas has pledged to use recyclable materials in 90 percent of its clothing lines.
Adidas’s permission is gratefully acknowledged.
Adidas has backed a campaign to stop the dumping of plastic waste into the oceans.
The company used Australian Olympic stars Ian Thorpe and Jessica Fox to promote the eco-friendly tennis court.
“By 2050, there will be more plastic in our oceans than fish,” Thorpe predicted.
“It’s a problem of incomprehensible proportions.”
Adidas has also pledged to produce products in an environmentally friendly manner. The company claims that it will stop producing virgin polyester by 2024.
Polyester, a favourite of sports apparel brands, gives fabrics greater elasticity and absorbs less moisture, making it comfortable for athletes to wear.
Polyester, on the other hand, is derived from petroleum and is not biodegradable.
According to Elle, Adidas has pledged to use recyclable materials in 90 percent of its apparel lines by 2025.
Adidas has produced tens of millions of pairs of sneakers using recycled plastic recovered from the ocean since 2019.
It has also pledged to reduce its carbon footprint by 30% by 2030.
Adidas’ competitors in the apparel industry have also pledged to shift their marketing efforts toward sustainability.
Nike Grind is a new initiative that encourages customers to return their old and used Nike shoes so that the material can be recycled and repurposed into other products.