Amazon announced on Wednesday that IMDb TV, its free streaming service, will be renamed Amazon Freevee.
According to a company press release, the new name will go into effect on April 27.
The retailer also stated that the streaming service will increase its original programming by 70% in 2022, with spinoffs of shows like “Bosch: Legacy” and other series. It will also include more original films.
The ad-supported service, which is expected to launch in Germany later this year, has tripled its monthly active users in the last two years, according to Amazon.
“We’re excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave,” said Jennifer Salke, head of Amazon Studios, in a news release.
Amazon claims that the ad-supported service’s monthly active users have tripled in the last two years.
The announcement on Wednesday comes as the retail behemoth embarks on a strategy to expand its streaming services. Amazon closed an $8.5 billion deal to acquire Hollywood studio MGM last month, making it the company’s second-largest acquisition after its $13.7 billion deal with Whole Foods in 2017. This acquisition was made to help the company compete with Netflix and Disney+.