Coca-Cola and Brown-Forman Corp. are shaking things up with a new Jack and Coke cocktail that comes in a can, is ready to drink, and has already been mixed.
Jack Daniel’s Tennessee Whiskey and Coca-Cola will be used to make Jack Daniel’s & Coca-Cola RTD. The drink will be sold all over the world. The first market to get it will be Mexico in late 2022, and the US will get it in 2023.
The standard for alcohol beverage volume (ABV) around the world is 5 percent, but this can change from market to market. There will also be a version of the drink with no sugar.
In a statement, Brown-Forman Corporation CEO Lawson Whiting said, “This partnership brings together two classic American icons to give consumers a taste experience they love in a way that is consistent, convenient, and portable.” “Since launching the first Jack Daniel’s RTD more than 30 years ago, Brown-Forman has been a leader in the ready-to-drink category. Coca-Cola goes well with Jack Daniel’s and our other RTD products, so we can speed up our expansion and keep growing our business around the world.
The deal with Brown-Forman comes after Coca-Cola released a number of new flavoured alcoholic drinks in the past few years.
Coca-first Cola’s alcoholic drink since the 1970s was Lemon-Dou, which came out in 2018. It is currently sold in Japan, China, and the Philippines.
Since then, the company has worked with Molson Coors to make Topo Chico Hard Seltzer, which is sold in more than 20 markets, and Simply Spiked Lemonade, which is sold in the United States. It also worked with Constellation Brands to make Fresca Mixed, which is a line of canned cocktails in the US that contain spirits. Coca-Cola also sells Schweppes cocktails that are already mixed, which are currently available in Brazil.
Coca-Cola has about 200 master brands, which include sparkling drinks, water, sports drinks, teas, juices, coffee, and more.
Coca-Cola CEO James Quincey added, “We keep the consumer at the centre of everything we do as we continue to build our portfolio as a total beverage company. This includes new products with our well-known Coca-Cola brand.” “We are happy about our new partnership with Brown-Forman and can’t wait for Jack Daniel’s and Coca-Cola to hit the market.”
Along with Coca-Cola, rivals Pepsi and Boston Beer offer an alcoholic version of Mountain Dew, and Anheuser Busch has a line of hard seltzers with the Bud Light brand.