Thursday marks the day that Ford will once again begin accepting reservations for the all-electric F-150 Lightning, as the automaker has finally caught up with consumer demand.
The carmaker had stopped taking new bookings for the battery-powered full-size truck in May after receiving more than 200,000 by that time as it prepared to ramp up production of the vehicle.
The base price of the 2023 Ford F-150 Lightning has been raised by $7,000, bringing it up to $46,974 from the previous base price of $39,974 when it was first put up for sale. The entry-level commercial Pro variant is still available for purchase.
Other trims have also been subject to price hikes, with the most expensive Platinum model seeing an increase of $6,400 to a total price of $96,874 before the addition of destination taxes. The price adjustment, according to a representative for Ford who talked to FOX Business, is mostly the result of the growing costs of materials that are affecting the automotive sector.
For those who have already made reservations, the original, more affordable cost will be respected.
“We’ve announced pricing ahead of re-opening order banks so that our reservation holders can make an informed decision around ordering a Lightning,” said Marin Gjaja, chief customer officer of Ford’s new Model e division that handles electric vehicles. “We’ve announced pricing ahead of re-opening order banks so that our reservation holders can make an informed decision around ordering a Lightning.”
It is unknown how the modifications to the subsidy that are included in the Inflation Reduction Act will effect any of Ford’s electric vehicles if it is ultimately enacted into law; nevertheless, all of Ford’s electric vehicles continue to be eligible for the existing federal tax credit of $7,500.
The range of trucks that are equipped with the standard range battery pack has been raised from 230 miles to 240 miles, which is some good news for new F-150 Lightning buyers according to Ford. The previous range was 230 miles.
In addition to this, it will be introducing a new Pro Trailer Hitch Assist technology, which will enable the driver to connect a trailer to the car without having to manually control the brakes or the throttle.