Jeep will begin selling two all-electric SUVs, one in Europe and two in North America. As it works toward selling solely electric vehicles in Europe by 2030 and having half of its sales in the U.S. be all-electric by then, Jeep will release three new all-electric SUVs over the coming years.
Multinational company Stellantis currently own American automaker Jeep. Since Chrysler acquired the Jeep brand from its previous owner American Motors Corporation (AMC), in 1987, along with any surviving assets, Jeep has been a part of Chrysler.
Jeep’s current models are sport utility vehicles, including crossover SUVs, competent off-road SUVs, and one pickup truck. In the past, Jeep offered a variety of pickups, small vans, and roadsters. Some Jeep models, like the Grand Cherokee, entered the luxury SUV market, credited to the Wagoneer’s launch in 1963. Two-thirds of Jeep’s global 2016 SUV sales—1.4 million, up from 500,000 in 2008—were in North America. In Early 2017, Jeep was Fiat Chrysler’s top-selling brand in the U.S. Over 2400 dealerships in the U.S.
Currently, Christian Meunier serves as President of the Jeep brand internationally. Only Jeep-branded vehicles may be sold at more than 2400 dealerships. Jeep’s declared value ranges from $22 to $33.5 billion, making it slightly more valuable than FCA (U.S.).
Since 1945, when Willys-Overland began producing the first C.J. or Civilian Jeep branded models, the Jeep brand’s headquarters have been in Toledo, Ohio. Since 1986, its replacement, the conceptually sound Jeep Wrangler series, has been in production. The Wrangler has been compared to the 911 in terms of Porsche’s brand identification because of its open top and solid axles.
According to CEO Carlos Tavares, Stellantis, formerly known as Fiat Chrysler, plans to increase its net revenues to 300 billion euros ($335 billion) by 2030.
Tavares stated during an investor presentation presenting Stellantis’ business plans through 2030 that the manufacturer intends to do so while maintaining a double-digit operating profit margin as it transitions to mostly all-electric vehicles.
The new E.V.s, which are Jeep’s first, is a part of the Stellantis brand’s aspirations to switch to battery-electric vehicles for all of its European and U.S. sales by 2030. Executives promise they will be completely capable of off-road travel because they are the brand’s first.
The plans are similar to those of other significant automakers, like Volkswagen and General Motors, to move to all-electric vehicles while maintaining profitability. The changes are prompted by tightening international pollution laws and Tesla’s ascent to the top spot among all automakers concerning market capitalization.
One of the new models is the Jeep Recon, a midsize SUV with four wheels that rivals Ford’s gas-powered Bronco Sport and is about the same size as the Jeep Wrangler. Starting in 2024, it will be manufactured at an unnamed North American facility. No pricing range, performance data, or range were provided.
In 2024, Jeep will also begin producing the midsize Wagoneer S luxury SUV, an all-electric model that is also off-road capable. The Wagoneer sub-electric brand’s extension is anticipated to have 600 horsepower, be capable of reaching speeds of 60 miles per hour in around 3.5 seconds, and have a range of 400 miles (650 kilometers) on a single charge.
A yet-to-be-disclosed facility in North America will also produce the Wagoneer S. Additionally, no costs for this SUV were disclosed.
The Jeep Avenger compact SUV, the brand’s first all-electric model, will arrive in Europe in 2019. According to Jeep, the tiny Avenger, which has a range of 250 miles (400 kilometers) on a single charge, won’t be arriving in America. According to executives, it is more suited for Europe, with a big market for compact cars.
The Avenger will debut at the Paris Motor Show on October 17. Early in the following year, it will reach showrooms.
By the end of 2025, Jeep also intends to launch four all-electric SUVs in North America and Europe, according to the executives.
However, according to brand CEO Christian Meunier, the Jeep Wrangler small SUV would still be offered alongside the Recon. He said, without mentioning whether or not there would be an electric Wrangler, “The Wrangler is the icon.”
According to him, Jeep is on the right track to overtaking all other zero-emission SUV brands as the global leader. According to company leaders, the SUVs will eventually be sold in China.