Spotify has decided on raising prices on some of its premium subscriptions in the US, including the UK and Europe. However, only the US prices for the premium family plans are getting pricier.
According to the company, the US prices are being increased by 1$ a month, making it $15.99 from $14.99. The new prices will be effected from Friday. People subscribed to the service are currently paying $15 a month for a family premium plan. However, they may get one additional month at the current price and the hike will go in effect for the month of June.
The good news in this is that the Duo Premium and Student pricing are not going to change, unlike the UK. In the UK, the Spotify Students is increasing from £4.99 to £5.99 per month, while a Duo subscription (for two people) has changed from £12.99 to £13.99 a month.
Spotify announced the decision via email. The company wrote, “Hi, starting April 20, 2021, we’re increasing the price of Premium Duo so we can continue to bring you new content and features that you can enjoy both as a couple and as individuals. The price of Premium Duo will change from £12.99/month to £13.99/month. Since you’re already a Premium Duo subscriber, we’re giving you one additional month at the current prince. This means the new price will become effective on your June billing date.”
This increases in price by Spotify was already being speculated as the Spotify Chairman & CEO, Daniel Ek, told in 2020 that the increase in the prices would become part of the music streaming platform’s growth strategy.
Besides, a Spotify spokesperson told the Verge, “We offer a variety of subscription plans tailored to our users’ needs, and we occasionally update our prices to reflect local macroeconomic factors and meet market demands while offering an unparalleled service.”