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What is ColourPop all about?

ColourPop

ColourPop Cosmetics (ColourPop), is an American cosmetics brand based in Los Angeles, California. Laura and John Nelson founded the company in 2014. Products are sold through their website or Ulta Beauty. For lips, eyes, and face products are made. The brand is known for its affordable pricing, collaborations based on current social media trends, and cruelty-free. Fourth Ray Beauty is the skincare brand, and Sol Body is the sister brand for body makeup.

Quick Updates ColourPop –

  • Laura and John Nelson started a parent company called Seed Beauty.
  • The parent company  Sead Beauty owns ColourPop Cosmetics. It also owns KKW Beauty and Kylie Cosmetics.
  • The company started as an e-commerce and then sold the product as a wholesale to a retail company.
  • In 2017 the brand had the first retail partnership with Sephora.
  • In 2018, the product became available in select Ulta Beauty stores.
  • On June 14, 2018, 1st foundation No Filter Foundation was released in 42 shades.
  • In September 2019, the first tinted moisturizer Hyaluronic Tinted Moisturizer released in 24 different shades.
  • The brand is known for creating collaborative products with many social media celebrities and YouTube.
  • Stars include – Karrueche Tran, Zoella, Becky G, iluvsarahii, Amanda Steele, Ellarie, Pony Park, Isabelle Fuhrman, MakeupShayla, Kathleen Lights, Alexis Ren, Safiya Nygaard.
  • In 2016 makeup collection called Jenn Ne Sais Quoi was released.
  •  Multiple collaborations with brands happened with Disney, Halo Top Creamery, My Little Pony, Hello Kitty, Match.com
  • The product includes eyes, lips, face, makeup tool, collabs, sets and bundles, fourth ray beauty, sol body, build your own palette, skincare, and body.

 Some Of The Famous Products Of ColourPop –

 Bff mascara – It’s a mascara product line. These are teal, fuchsia, and cobalt is pigmented enough for the world to see. They make eyes look beautiful.

Super shock shadow– Collection of eye shadow and super pigmented and sparkly with affordable prices.

Crème lux lipstick – Collection of lipsticks with creamy matte paint with a mix of nourishing butter and antioxidants.

Just a tint lippie tint – Collection of lipstick to add a natural flush or just-bitten vibe to your look.

 

 

 

 

 

About the author

Mike Butcher

Mike is a seasoned journalist with nearly 10 years of experience. While studying journalism at the University of Tennessee, Mike found a passion for finding engaging stories. As a contributor to PDQ Wire, Mike mostly covers state and national developments.
Email:pr@pdqmedia.in

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February 2021
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